Basle 2007 was by any standards amazing but for Rolex it was even more momentous.
Launching a new product can be a nervous time for most watch companies but when your new watch retails for £255,000 then it has to be good. The new Rolex GMT Ice was only shown to authorised agents calling onto the stand and was not on display for members of the public visiting the show and because of this, there has been little seen of this new show-stopping watch. As yet, the watch is not even shown on the Rolex website!
Made from Platinum and carrying a huge 25 cts of diamonds around the case, bracelet and dial the GMT Ice is the most expensive Rolex to date. During the course of the next few weeks, we hope to have some further information and images to display but in the meantime, most of us can only dream....
We are expecting the first deliveries of this awesome timepiece in October/November and I am sure that it will be seen on his wrist in a copy of OK! magazine soon afterwards.
